Types of Customer Data
The types of Customer Data that GM collects depends on the circumstances of collection and on the nature of the service requested or transaction undertaken.
There are two broad categories of Customer Data that GM collects depending on the circumstances:
Personal Data, which includes but is not limited to –
(i) personal information that links back to an individual e.g., name, gender, date of birth, or other personal identification numbers;
(ii) contact information e.g., address, phone number, email address;
(iii) payment information e.g., credit or debit card information, including the name of cardholder, card number, billing address and expiry ;
(iv) order information e.g., order information, product purchased or other service preferences;
(v) technical information e.g., IP address; and
Statistical Data e.g., number of orders, visits to website. This is stored purely for analytical purposes, and is entirely anonymous. This information will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand GM’s customer profile and improve GM’s service offering.
For purposes of this policy statement, the phrase Customer Data includes Personal Data and Statistical Data.
The provision of Customer Data relevant for the transaction or service request at hand, (save for where the request for data is marked “optional” in the forms used to collect personal data) is obligatory in order for GM to carry out its services to you.
The failure to supply such Customer Data may result in (i) GM being unable to provide you with the services and/or products requested; (ii) GM being unable to update you on our latest products and/or launches; and/or (iii) your inability to enter or participate in contests, promotions or redemption activities organised by GM.
Purposes for Collection, Use and Disclosure
Generally, GM collects Customer Data, either directly from you or from your authorized representatives (i.e. persons whom you have authorized, persons who have been validly identified as being you or your authorized representative pursuant to our then-current security procedures), from third parties (e.g., our service provider), or from publicly available sources, through our website or mobile services, in order to fulfill the following purposes which include but are not limited to:
Providing services to you such as processing a transaction (e.g., making a purchase), providing technical assistance, assisting you in the transaction, providing promotion alert messages through GM’s mobile services facility, facilitating internet purchases and registering for GM’s subscription membership;
Marketing and communicating with you in relation to products and services offered by GM, and GM’s service partners,
Contacting you for product or customer satisfaction surveys and market research to improve our customer service; develop new products as well as personalize the services we offer you; and
Safety, security and legal compliance including fraud prevention, checks against money laundering and security system audits.
GM may also use and disclose your Customer Data with and to third parties in order to fulfill the purposes listed above.
In connection with the above, we may disclose your Customer Data to third parties, such as our freight service providers and logistics partners.
GM may also use and disclose your Customer Data to persons who have been validly identified as being you pursuant to our then-current security procedures, for the purpose of the relevant transaction or enquiry.
GM may disclose your Customer Data to law enforcement agencies and government for security, customs purposes. For example, in cases where you send a product from GM to family and friends .
In addition, GM may disclose Customer Data to our legal advisors for establishing, exercising or defending our legal rights, to our other professional advisors, or as otherwise authorised or required by law. GM also reserves the right to share Customer Data as is necessary to prevent a threat to the life, health or security of an individual. Further, GM may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.
Transfer of information overseas
GM is based in Singapore. Customer Data may be transmitted to data storage facilities where GM keeps its central records or for backup purpose. Customer Data may be transferred to GM’s offices and appointed agents in Singapore or other countries in connection with GM’s performance of the contract with you.
You may submit a request to withdraw your consent at any time by contacting GM (see section 10), however by withdrawing consent, GM will no longer be able to provide you with our services, and your membership will be terminated.
Statistical Data is not linked to a customer record and GM does not need to seek consent for the collection, use or disclosure of Statistical Data. For more information on the collection and usage of Customer Data obtained from GM’s websites and through GM’s mobile services facility, please refer to Part B.
GM will, upon your written request to our Personal Data Protection Officer (see Section 10), allow you to access your stored Personal Data. As a GM member, you are provided access to your information through your account. Where permitted by law, GM reserves the right to deny you access to your Personal Data and may provide an explanation.
GM will retain Customer Data for as long as it is necessary to fulfill the purpose for which it was collected, the legal or business purposes of GM, or as required by relevant laws.
When destroying Customer Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.
GM needs your assistance to ensure that your Personal Data is current, complete and accurate. As such, please inform GM of changes to your Personal Data by contacting GM and submitting your updated particulars to GM in writing (see Section 10).
GM may also request Personal Data updates from you from time to time. As detailed in Section 2 above under the “Use and Disclosure” sub-section, your order information may be disclosed to the appropriate customs and immigration authorities (for overseas purchases) as required by law. As such, it is important to ensure that the Personal Data contained in your order information is current, complete and accurate.
GM takes the security and protection of your Customer Data very seriously. As such, GM makes reasonable security arrangements to protect your Customer Data against loss or theft as well as unauthorised access and undue disclosure.
As an example of a procedural safeguard, GM has implemented various authentication procedures internally and with our external service providers that may involve GM requesting various personal particulars from you in order to verify your identity (or that of your duly authorised agent) before GM processes your request for a particular service, product or transaction.
Examples of technical safeguards include encryption, “firewalls” and Secure Socket Layer (SSL). Further details of these technical safeguards for Customer Data collected through GM’s websites and GM’s mobile services facility are set out at Part B below.
If, however, a customer does not take reasonable care to ensure the continued confidentiality and accuracy of their Customer Data, GM will not be liable for any consequential misuse and/or fraud. If you have any concerns about security, you should contact GM (see Section 10).
Contact us / Personal Data Protection Officer Contact Details
GM takes the protection of your Customer Data collected on GM’s websites and through GM’s mobile services facility very seriously. All Customer Data collected through GM’s websites, e.g., www.thegoodmarket.co and through GM’s mobile services facility are protected by a secure server. In addition, SSL (Secure Socket Layer) protects the transmission of data from the internet to our systems.
For example, when you transmit sensitive information such as credit card details through GM’s websites, such information will be encrypted before being dispatched over the internet.
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In order to improve your online experience, GM may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.
Links to other websites
GM cannot distinguish the age of persons who access and use its websites. If a minor (according to applicable laws) has provided GM with Customer Data without parental or guardian consent, the parent or guardian should contact GM to remove the relevant Customer Data and unsubscribe the minor.
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