Get started today!


This is the The Good Market Pte Ltd (GM) Privacy Policy. GM collects, uses and discloses Customer Data in order to provide you with a safe, smooth, efficient and customised experience with GM. The collection, use and disclosure of Customer Data enables GM to provide services and products that are most likely to meet your needs and requirements. This Privacy Policy outlines GM’s policy and responsibility in relation to the collection, use and disclosure of Customer Data.

By continuing to use GM’s services, you signify that you have read, understood and agree to be bound by this Privacy Policy as amended from time to time in respect of GM’s collection, use and disclosure of your Customer Data.

This Privacy Policy is divided into two Parts – A and B:

  • Part A: General Customer Data privacy policy statement
  • Part B: Privacy policy statement for Customer Data collected through GM’s websites and GM’s mobile services facility


  1. Types of Customer Data

The types of Customer Data that GM collects depends on the circumstances of collection and on the nature of the service requested or transaction undertaken.

There are two broad categories of Customer Data that GM collects depending on the circumstances:

  • Personal Data, which includes but is not limited to –

(i) personal information that links back to an individual e.g., name, gender, date of birth, or other personal identification numbers;

(ii) contact information e.g., address, phone number, email address;

(iii) payment information e.g., credit or debit card information, including the name of cardholder, card number, billing address and expiry ;

(iv) order information e.g., order information, product purchased or other service preferences;

(v) technical information e.g., IP address; and

  • Statistical Data e.g., number of orders, visits to website. This is stored purely for analytical purposes, and is entirely anonymous. This information will not be stored to your customer record, and will only be aggregated for statistical analysis so that we can better understand GM’s customer profile and improve GM’s service offering.

For purposes of this policy statement, the phrase Customer Data includes Personal Data and Statistical Data.

The provision of Customer Data relevant for the transaction or service request at hand, (save for where the request for data is marked “optional” in the forms used to collect personal data) is obligatory in order for GM to carry out its services to you.

The failure to supply such Customer Data may result in (i) GM being unable to provide you with the services and/or products requested; (ii) GM being unable to update you on our latest products and/or launches; and/or (iii) your inability to enter or participate in contests, promotions or redemption activities organised by GM.

  1. Purposes for Collection, Use and Disclosure

Generally, GM collects Customer Data, either directly from you or from your authorized representatives (i.e. persons whom you have authorized, persons who have been validly identified as being you or your authorized representative pursuant to our then-current security procedures), from third parties (e.g., our service provider), or from publicly available sources, through our website or mobile services, in order to fulfill the following purposes which include but are not limited to:

  • Providing services to you such as processing a transaction (e.g., making a purchase), providing technical assistance, assisting you in the transaction, providing promotion alert messages through GM’s mobile services facility, facilitating internet purchases and registering for GM’s subscription membership;
  • Marketing and communicating with you in relation to products and services offered by GM, and GM’s service partners,
  • Contacting you for product or customer satisfaction surveys and market research to improve our customer service; develop new products as well as personalize the services we offer you; and
  • Safety, security and legal compliance including fraud prevention, checks against money laundering and security system audits.

GM may also use and disclose your Customer Data with and to third parties in order to fulfill the purposes listed above.

In connection with the above, we may disclose your Customer Data to third parties, such as our freight service providers and logistics partners.

GM may also use and disclose your Customer Data to persons who have been validly identified as being you pursuant to our then-current security procedures, for the purpose of the relevant transaction or enquiry.

GM shall use its best endeavours to ensure that its employees, officers, agents, consultants, contractors and such other third parties mentioned above who are involved in the collection, use and disclosure of Customer Data will observe and adhere to the terms of this Privacy Policy.

GM may disclose your Customer Data to law enforcement agencies and government for security, customs purposes. For example, in cases where you send a product from GM to family and friends .

In addition, GM may disclose Customer Data to our legal advisors for establishing, exercising or defending our legal rights, to our other professional advisors, or as otherwise authorised or required by law. GM also reserves the right to share Customer Data as is necessary to prevent a threat to the life, health or security of an individual. Further, GM may disclose Customer Data, as is necessary, to investigate suspected unlawful activities including but not limited to fraud, intellectual property infringement or privacy.

  1. Transfer of information overseas

GM is based in Singapore. Customer Data may be transmitted to data storage facilities where GM keeps its central records or for backup purpose. Customer Data may be transferred to GM’s offices and appointed agents in Singapore or other countries in connection with GM’s performance of the contract with you.

  1. Consent

Generally, in the course of making a purchase at GM or GM performing servicing functions such as processing your order, helping you with membership registration, transmitting promotion alert messages or accepting payment information, Customer Data will, by nature of the task or transaction, be provided by Customer to GM. In such instances, consent will necessarily be implied from the Customer that they are agreeable to providing Customer Data in order for GM to provide the requested or necessary service and/or product to them. However, where required by law, GM will adopt an ‘opt-in’ policy for obtaining customer consent, in which event, express written consent will be sought from you when collecting your Customer Data e.g., signing a form or checking a box. Where you make purchases on behalf of another person, you undertake and will ensure that the individual whose Customer Data is supplied to GM has authorized the disclosure, is informed of and consents to the terms and conditions of this Privacy Policy.

You may submit a request to withdraw your consent at any time by contacting GM (see section 10), however by withdrawing consent, GM will no longer be able to provide you with our services, and your membership will be terminated.

Statistical Data is not linked to a customer record and GM does not need to seek consent for the collection, use or disclosure of Statistical Data. For more information on the collection and usage of Customer Data obtained from GM’s websites and through GM’s mobile services facility, please refer to Part B.

  1. Access

GM will, upon your written request to our Personal Data Protection Officer (see Section 10), allow you to access your stored Personal Data. As a GM member, you are provided access to your information through your account. Where permitted by law, GM reserves the right to deny you access to your Personal Data and may provide an explanation.

  1. Retention

GM will retain Customer Data for as long as it is necessary to fulfill the purpose for which it was collected, the legal or business purposes of GM, or as required by relevant laws.

When destroying Customer Data, we will take commercially reasonable and technically possible measures to make the personal information irrecoverable or irreproducible in accordance with the applicable laws.

  1. Accuracy

GM needs your assistance to ensure that your Personal Data is current, complete and accurate. As such, please inform GM of changes to your Personal Data by contacting GM and submitting your updated particulars to GM in writing (see Section 10).

GM may also request Personal Data updates from you from time to time. As detailed in Section 2 above under the “Use and Disclosure” sub-section, your order information may be disclosed to the appropriate customs and immigration authorities (for overseas purchases) as required by law. As such, it is important to ensure that the Personal Data contained in your order information is current, complete and accurate.

  1. Security safeguards

GM takes the security and protection of your Customer Data very seriously. As such, GM makes reasonable security arrangements to protect your Customer Data against loss or theft as well as unauthorised access and undue disclosure.

As an example of a procedural safeguard, GM has implemented various authentication procedures internally and with our external service providers that may involve GM requesting various personal particulars from you in order to verify your identity (or that of your duly authorised agent) before GM processes your request for a particular service, product or transaction.

Examples of technical safeguards include encryption, “firewalls” and Secure Socket Layer (SSL). Further details of these technical safeguards for Customer Data collected through GM’s websites and GM’s mobile services facility are set out at Part B below.

If, however, a customer does not take reasonable care to ensure the continued confidentiality and accuracy of their Customer Data, GM will not be liable for any consequential misuse and/or fraud. If you have any concerns about security, you should contact GM (see Section 10).

  1. Updates to the privacy policy

GM will amend this Privacy Policy from time to time and the updated versions will be posted on GM’s website and date stamped so that you are aware of when the Privacy Policy was last updated. Subject to applicable laws, the English version of this Privacy Policy will prevail over any version of this Privacy Policy in another language. In the event of any inconsistency in interpretation between the English version and any translation of the Privacy Policy, this Privacy Policy statement in English will prevail.

  1. Contact us / Personal Data Protection Officer Contact Details

If you have comments, questions or complaints about or requests relating to this Privacy Policy statement or how GM handles personal data, please contact GM in writing at the address below referencing ‘Privacy Policy’:

Personal Data Protection Officer

Email: referencing: Privacy Policy.


  1. Security safeguards

GM takes the protection of your Customer Data collected on GM’s websites and through GM’s mobile services facility very seriously. All Customer Data collected through GM’s websites, e.g., and through GM’s mobile services facility are protected by a secure server. In addition, SSL (Secure Socket Layer) protects the transmission of data from the internet to our systems.

For example, when you transmit sensitive information such as credit card details through GM’s websites, such information will be encrypted before being dispatched over the internet.

  1. Cookies

Most websites like ours use cookies to enhance your online experience. A cookie is a small string of information that the website that you visit transfers to your computer for identification purposes. Cookies can be used to follow your activity on the website and that information helps us to understand your preferences and improve your website experience. Cookies are also used to remember for instance your user name and password.

You can turn off all cookies, in case you prefer not to receive them. You can also have your computer warn you whenever cookies are being used. For both options you have to adjust your browser settings. There are also software products available that can manage cookies for you. Please be aware though that when you have set your computer to reject cookies, it can limit the functionality of the website you visit and it’s possible then that you do not have access to some of the features on the website.

  1. Clickstream data

In order to improve your online experience, GM may track online behaviour or clickstream data to advance your use of our web pages and track referrals from other websites. Such data will not be stored to your customer record, and will only be aggregated for statistical analysis.

  1. Links to other websites

GM provides you with links to other websites for your convenience and information. You access these websites at your own risk and GM is not responsible for these websites. Whilst GM will protect your Customer Data on GM websites, GM cannot control or be responsible for the policies of other sites we may link to, or the use of any Customer Data you may share with them. Please note that the GM Privacy Policy does not cover these other websites, and GM would recommend that you are apprised of their specific policies.

  1. Minors

GM cannot distinguish the age of persons who access and use its websites. If a minor (according to applicable laws) has provided GM with Customer Data without parental or guardian consent, the parent or guardian should contact GM to remove the relevant Customer Data and unsubscribe the minor.

  1. Google Analytics

Google Analytics is a web analysis service provided by Google. Google utilizes the data collected to track and examine the use of, to prepare reports on its activities and share them with other Google services. Google may use the data collected to contextualize and personalize the ads of its own advertising network. For more details, please refer to Google’s Privacy Policy.


Experience store-wide discounts on your healthy lifestyle